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How to do storytelling in instagram stories?

It’s a simple question, but it comes with a huge number of options and possibilities.

Keep Your Story Consistent


The goal of storytelling is to have a strongatic consistency throughout so branding is clear.

The goal of storytelling is to have a strongatic consistency throughout so branding is clear. Be Concise – We all know that Instagram limits your story to 15 seconds, so keep your images short and clear. You can easily implement longer stories into your Instagram feed!

We all know that Instagram limits your story to 15 seconds, so keep your images short and clear. You can easily implement longer stories into your Instagram feed! Brand Your Content – This should be pretty straightforward; create content that represents you/your brand well. It should be something you would send as an email newsletter or upload on Facebook.

Now let’s get started with the real deal:


1) Simplicity is key

Keep it simple and organized with your Instagram stories. Don’t overwhelm your viewers with too much text or content. If the message you want to express is short and simple, go for it!

2) Use both pictures and videos

As we all know, there are two ways to create a story: pictures or videos. Both have pros and cons which you can find out about here: What Types of Instagram Stories Should I Post? We recommend posting a combination of both images and video in order to create the most dynamic stories possible.

3) Ask questions

To make sure that your viewers pay attention to your storytelling posts, try asking them questions as they follow the chronological journey you’ve created through your imagery. Try including thought-provoking questions that will get people interested in your content.

4) Keep it clean

Whatever you do, keep your sequence of events clearly organized by labeling each post accordingly. For example, if the last image is a question, consider adding an “answer” to the next picture so that viewers know they are on the right path!

5) Engage with commenters

Don’t be afraid to interact and reply to your followers’ comments. When somebody asks a question or makes a comment about a specific image, make sure to reply directly to them as well as mention their username for all of their followers to see! This can be very powerful because you’ll encourage others to engage as well. And let’s not forget those awesome emojis…🎉😆👌

6) Use Instagram stories to share life moments

Your followers don’t expect you to only use your posts for business-related content. Sharing your story (and your personality!) with the world is equally as important. Post comical videos or images of memorable moments in your day to show that you’re just like everyone else!

7) Tell multiple short stories

This doesn’t mean that you need to create long, complex sequences; rather, it means that one image can tell multiple mini-stories throughout its sequence! For example, if you are at a conference where several people were interviewed, take some time and post their individual interviews so that all attendees can really get to know them!

8) Use a grid tool

We’ve all been there: we forget the number of pictures in our sequence and accidentally post a duplicate picture. To avoid this, use a 3×3 grid template to keep your images organized! Planning ahead is key for Instagram storytelling so always try to have your next image ready before you finish up with the current one!

9) Don’t forget about speed

Speed is essential when you’re telling stories on Instagram. Make sure that each story captures viewers’ attention immediately so they don’t scroll past without giving it a second thought! 👀💭👀

10) Choose the right filter

Think about what type of feeling or mood you want your viewers to experience as they click through the sequence. Using the right filter is essential for achieving this! We recommend trying out different ones to see what works best.

11) Save your most popular stories

After you’ve completely shared a story, keep it around in case you want to post it again later. You can save stories by clicking on the small arrow in the top right corner of each image in your sequence. From there, simply click “Download”. This is also an easy way to avoid reposting old content or images! 📸📱

12) Use stickers & emojis

To give your sequences that extra push, include Instagram-specific stickers and emojis throughout your posts! These are not only fun ways to connect with your audience but they also help create a more dynamic story. 👻

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