Benefits of promoting your brands through videos

When done well, video can tell a compelling business story, elicit an emotional response from viewers, and ultimately sway their purchasing choices. The message is conveyed effectively through movement, music, colour, and narrative. To achieve this level of impact, many brands leverage creative motion graphics to bring their message to life. Here are some of the many ways in which including captivating video content in your marketing plan can help you succeed.

Video Increases Transactions and Revenue

The money you make from videos could be substantial. A landing page with a video demonstrating the merchandise has been shown to increase sales by 80 percent, especially when backed by a solid performance marketing strategy.

In contrast to reading the search results, watching a video featuring an engaging presenter may greatly influence consumer behavior and result in a lead conversion (or customer conversion).

A video could also lead to a purchase. Research shows that after watching an explainer video about a product or service, 74% of viewers made a purchase. Get to customizing, then!

More people are likely to watch your video

A prospect’s likelihood of clicking on a linked video increases if they come across one. That’s one more chance for you to get your point across.

The prevalence of video material over textual content is widespread. If you want your marketing video to succeed, you need to ensure it gets the right people through targeted social media marketing.

Video Promotes Trust

Individuals are likelier to believe what they see in a video because they connect to the individuals behind it. Your prospect will appreciate not having to wade through a sea of impersonal emails or cold calls if you present yourself via video instead.

Customers can only purchase with quick videos. A recent study found that 90% of mobile video viewers find product videos helpful, which is why mobile app development now often integrates video-first experiences.

The more videos you have to show customers that you care about their education and information, the more confidence they will have in you. And it gets better: when customers are assured, sales opportunities arise.

The ROI of video marketing

A well-told film can have a significant financial impact if produced correctly. The best part is that hiring a digital marketing agency in Delhi is a wise decision for several factors. Regarding return on investment (ROI), video marketing has surpassed all others for about 52% of companies.

Compared to other digital media, such as text and chatbots, video has emerged as the dominant form of communication. By a large measure, video is the most engaging content format on social platforms.

Two-thirds of people prefer high-quality content over reading text. This is a fantastic way to reach new audiences and turn them into customers by establishing a strong branding identity.

Video Has a Bright Future

The reliance on technological advancements grows as their capabilities increase. That means you now have more options for creating engaging video material for your brand. You should consider their potential applications to get the most out of your films.

Now is a great time to begin producing video content and keep abreast of current methods like virtual reality (VR) and augmented reality (AR). This starts with great UI/UX design that can host these immersive experiences.

Reach Decision Makers

Consumers increasingly seek out video content related to products and digital marketing services of interest. Videos have a greater chance of influencing customers’ purchasing decisions because they foster a lasting connection.

Over 90% of marketers state that they have increased lead conversion rates by using videos on social media. Working with social media marketing agencies can help you scale this quickly.

Moreover, if both text and video on the same subject are available on the same webpage, 59 percent of senior executives say they will watch the video.

Conclusion

There’s no denying that video marketing to expand your company’s reach can pay dividends. Using graphic storytelling and logo design that pops, companies can establish an emotional connection. You can use the “digital marketing agency near me” option or contact WebKik to discover the most suitable firm to promote your brand.